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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Radio advertising 
AM drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
morning drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
Arbitron
Advertising; Radio advertising
A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.
audience composition
Advertising; Radio advertising
The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.
avail
Advertising; Radio advertising
A commercial position in a program or between programs on a given station available for purchase.
average quarter-hour persons (AQH)
Advertising; Radio advertising
The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.
average quarter-hour rating
Advertising; Radio advertising
An estimate average quarter-hour persons expressed as a percentage of the population being measured.
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)